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"New paper alert! Amanda Ganshert and I look at the effects of including a web link on the cover of a mailed questionnaire or a QR code in a survey cover letter or on the questionnaire. Now in Social Science Computer Review!

journals.sagepub.com/doi/10.1177/..."

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  "Remember, You Can Complete This Survey Online! Web Survey Links and QR Codes in a Mixed-Mode Web and Mail General Population Survey
  
  Abstract
  Recruitment materials for concurrent mixed-mode self-administered web and mail surveys must communicate information about multiple modes simultaneously. Providing the link to the web survey on the cover of the paper questionnaire or including a QR code to access the web survey may increase the visibility of the web mode and thus increase the proportion of people who participate via the web, but whether including either piece of information does so has received surprisingly little empirical attention. In this paper, we examine the results of experiments embedded in two general population probability-based concurrent mixed-mode surveys of Nebraska adults. First, in the Labor Availability Survey of the Greater Omaha Area, respondents were randomly assigned to receive the web link and login information on the cover or the paper questionnaire without"

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createdAt:

"2024-08-28T16:22:37.690Z"