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"My latest for @theconversation.bsky.social: theconversation.com/fandom-usual..."
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title:
"Fandom usually means tracking your favorite team for years − so why are the Olympics so good at making us root for sports and athletes we tune out most of the time?"
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"Patriotic coverage helps forge the Olympics’ sense of community, weaving viewers’ lives together with athletes’ struggles and triumphs."
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