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"“Each day Humble supplies enough energy to melt 7 million tons of glacier!” This ad ran in Life Mag in 1962 from Humble Oil (now ExxonMobil.)

@geoffreysupran.bsky.social & @naomioreskes.bsky.social used this in their excellent history of deceptive oil co ads ⬇️
www.theguardian.com/environment/..."

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  "A two page ad from a 1962 issue of Life Magazine from Humble Oil & Refining Company (now ExxonMobil.) A photo of a glacier stretches across both pages and takes up over 3/4ths of the viewable space. Underneath the photo reads “Each day Hmble supplies enough energy to melt 7 million tons of glacier!”
  
  “This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies-if converted into heat-could melt it at the rate of 80 tons each second! To meet the nation's growing needs for energy, Humble has applied science to nature's resources to become America's Leading Energy Company. Working wonders with oil through research, Humble provides energy in many forms—to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Stop at a Humble station for new Enco Extra gasoline, and see why the "Happy Motoring" Sign is the World's First Choice.”"

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createdAt:

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