"You’ve made it this far, so I hope you’ll indulge me a quick sidebar. In a scene at the bar owned by Mad Moxxi (Gina Gershon), there, on the bartop itself next to drinks of all kinds, is a can of Axe body spray. Really. A regular can, its brand clear and legible. The simple answer for its presence is crass product placement. But why this product, placed this way? It’s not a beverage, alcoholic or otherwise. We’re not on Earth, where Axe exists. I don’t think there even is an Earth in the Borderlands world. Did Pandora independently develop its own identical brand? It doesn’t even blend in well with the set dressing around it (because it is spray deodorant and not a cocktail) if Eli Roth was, in fact, compelled by the moneymen to hide it in plain sight in order to offset the film’s ballooning budget. It’s fucking insane, and of course the only product that would dare get near this movie is Axe fucking body spray."
