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"For Esquire, I asked game workers for their unfiltered opinions on Summer Game Fest, including what they'd like to see changed. 

Participating in this year's showcase cost some studios $250,000-$550,000, depending on the length of their trailers. www.esquire.com/entertainmen..."

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title:

"Is Summer Game Fest the Best Thing to Happen to Gaming—or the Worst?"

description:

"Suddenly, Geoff Keighley’s June showcase is one of the industry’s most important events. Whether or not it’s a positive force in gaming depends on who you ask—and how much money they have."

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